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In response to the bold vision for 11 Hoyt, RAREculture approached the art curation with an emphasis on scale, color, and form. At the building’s entry, Cult Creative Studios (RAREculture’s in-house maker team) produced a striking 80" x 80" original painting, designed as a graphic focal point behind the doorman desk — setting a confident and contemporary tone from the moment residents arrive. Throughout the amenity spaces, we sourced a mix of limited-edition prints, original paintings, and sculptural works that brought geometric rhythm and bright visual energy to the interiors. For the children’s space, we commissioned a custom chalk wall mural, designed to feel both playful and artistic, inviting interaction while maintaining a cohesive aesthetic. We also carefully selected a range of accessories and dimensional décor — from bold tabletop sculptures to thoughtfully placed objects — to ensure every space felt curated, creative, and uniquely Brooklyn.

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“Fusing luxury with a relaxed, industrial feel is a common thread … It gives a space an instant sense of place.”