RareCulture creates custom hospitality art programs designed to enrich the viewer’s experience and elevate the overall brand story. We partner with world-class designers, hotel groups, real estate owners and developers for niche properties around the globe.
We curate from our deep, international network of 10,000+ artists and artisans, providing a uniquely tailored story and experience for each property. We commission custom works that are grounded in a sense of place, weaving in the history of the destination while celebrating the richness of curated craftsmanship.
Susan Kroll spent years as a senior Creative Executive in the fashion industry. She developed a keen interest in untapped artists by way of her travels. What began as a career deviation of chronicling her global finds resulted in a master tome: the germination of RareCulture.
Elle Lachow left her communications career in the financial sector to nurture her creative spirit. Elle joined RAREculture to spearhead business development and marketing, while exercising her creative chops.
Both are passionate about holistic healing and mindfulness, which influence their business approach.
RareCulture is rooted in the duality of art and science — the creation and the curation, the natural and the technical, the raw and the refined.From early design stages to opening day, RareCulture’s internal design team is engaged from conceptualization and planning to execution of logistics and installation.
Our practice grew out of a passion for pairing true artists and craftspeople with ideators and visionaries. From fine handicrafts to highly technical endeavors, our curatorial expertise and in-house design team produce specifically tailored works with insight, intention, and care.
Stemming from a mother-daughter duo, we are rooted in a deep understanding of our clients, our projects, our process, and each other. We are advisers, curators, designers, matchmakers, truth seekers and problem solvers.
From early design stages to opening day, RareCulture’s internal design team is engaged from conceptualization and planning to execution of logistics and installation.
We work across multiple scales, from large exterior installations involving building facades and landscapes to intimate guest room spaces, bringing a curatorial sensibility and holistic sensitivity to each project we touch.
RareCulture is your art partner. The word "consultant" just doesn’t cut it. We have cultivated close relationships with over 5,000 emerging and established artists who we have sourced from all over the globe. We team up with design studios and hospitality groups as well as architecture and development firms to create custom and bespoke art-based design programs in properties the world over.
No destination is too far to venture to discover art, design and culture. We travel to countries around the globe, going to all of the esteemed art and design shows. We visit emerging artists’ working galleries, established artists’ studios and the most advanced vendor factories.
With our extensive and ever-growing library of over 10,000 artists, we are experts at selecting the best artists to adorn your property. Commissioning and licensing them for art prints & photographs, paintings, sculptures, installations, murals and accessories. One of our favorite things to do is highlight local artists where projects are being built.
We are your partners in art and design. From pre-construction to opening day, we stay up to date and involved with site planning and architectural details as well as interior and exterior art and installations. We manage contracts and art financing investments to make sure your art program has a clear direction. We keep you and your team informed and excited about creating a custom-tailored art program for your property.
With a brilliantly talented in-house design team, we are able to turn your inspiration into a reality. We curate spaces and take the time to incorporate our clients’ needs and feedback. 99.9% of the work we do is custom, ensuring that the projects we work on are unique and unlike anything anyone has ever seen before.
Be it financing projects, creating 3D renderings and shop drawings, high-volume customized framing, obtaining samples or the actual piece of custom artwork. We work tirelessly to communicate with our various trusted manufacturers all over the world, taking yearly trips to all of the factories we work with to ensure great working relationships and even better quality products for our clients.
You can count on us to source, curate, create, produce and install a noteworthy public space, a social media art moment, a cozy guest room, or a lavish lounge.
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