The client engaged RAREculture to develop an art program for Moxy Williamsburg that would embody the neighborhood’s playful irreverence, creative grit, and boundary-pushing style, while staying true to Moxy’s energetic, youth-driven brand. The brief called for artwork that would feel unexpected, witty, and distinctly local, with immersive, large-scale features that set the hotel apart.

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A central directive was to create a dramatic installation using hundreds of thousands of hand-cast crayons, sprawling across both the walls and ceiling to form an abstract interpretation of the underbelly of the Williamsburg Bridge. The client envisioned this as an anchor for the property’s art story — colorful, sculptural, and slightly subversive, reflecting both childhood nostalgia and urban edge. Complementing this were additional moments of artistic surprise: a resin popsicle sculpture titled “The Drip”, vibrant graphic prints in the restaurant, and carefully chosen accessories that bring humor and texture to the space. Together, the art was meant to feel immersive, boldly Brooklyn, and unforgettably fun, capturing the spirit of Williamsburg while delivering a polished, high-design guest experience.

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“At check-in, you notice how an airy ambiance permeates the lobby with soaring 20-foot ceilings and natural design elements: light hardwood trappings, modern light fixtures, and green foliage dress the open-layout space. The Moxy's playful nature is on display, from the pop art-painted skateboard wall decor to the vintage arcade machine for guest enjoyment. A show-stopping piece sits behind the front desk: an art installation made entirely of crayons that displays the underbelly of the Williamsburg Bridge at sunrise, looking from Brooklyn toward the Manhattan skyline”