The client engaged RAREculture to develop a comprehensive art program for MGM Springfield that would be deeply rooted in local identity and history, celebrating Springfield, Massachusetts and the surrounding region. The brief emphasized a commitment to working exclusively with local artists and makers, in close partnership with regional arts councils and cultural organizations, to ensure an authentic reflection of the community.

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The artwork was intended to highlight the city’s industrial heritage, literary contributions, and playful spirit, while complementing the hotel and casino’s high-end design aesthetic. The client sought a collection that would balance fine art sophistication with moments of whimsy and historical storytelling, creating memorable experiences across public spaces, guest rooms, the spa, and dining areas. Ultimately, the goal was to build a program that felt genuine, site-specific, and proudly local, inviting guests to engage with Springfield’s past and present in unexpected ways.