For 11 Hoyt, the client engaged RAREculture to curate an art program that would complement the building’s bold architecture and expressive interiors, designed by Michaelis Boyd. The brief emphasized a desire for artwork that would feel graphic, contemporary, and unapologetically Brooklyn — art that reflects the creative energy and cultural momentum of the borough.

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A key directive was to make an immediate visual impact in key public-facing areas, especially through a bold, statement piece behind the doorman desk — something sculptural or high-contrast that would set the tone for the building’s aesthetic identity. The overall direction leaned toward geometric compositions, saturated color, and abstract forms, with art that felt fresh, dynamic, and slightly unexpected.

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Rather than subtle or purely decorative works, the goal was to create a curated collection that would stand on its own, reflecting the sophistication of the building while connecting to the neighborhood’s artistic roots and forward-thinking spirit.

In response to the bold vision for 11 Hoyt, RAREculture approached the art curation with an emphasis on scale, color, and form. At the building’s entry, Cult Creative Studios (RAREculture’s in-house maker team) produced a striking 80" x 80" original painting, designed as a graphic focal point behind the doorman desk — setting a confident and contemporary tone from the moment residents arrive.

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Throughout the amenity spaces, we sourced a mix of limited-edition prints, original paintings, and sculptural works that brought geometric rhythm and bright visual energy to the interiors. For the children’s space, we commissioned a custom chalk wall mural, designed to feel both playful and artistic, inviting interaction while maintaining a cohesive aesthetic. We also carefully selected a range of accessories and dimensional décor — from bold tabletop sculptures to thoughtfully placed objects — to ensure every space felt curated, creative, and uniquely Brooklyn.

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“Fusing luxury with a relaxed, industrial feel is a common thread … It gives a space an instant sense of place.”